        
        B2B SaaS Marketing Leader · Riyadh, KSA · Open to Remote
      

Marketing that moves revenue, not just metrics.

A decade of driving pipeline, positioning, and growth for B2B SaaS companies. Currently leading the marketing function at WakeCap — owning the marketing budget, orchestrating agency and cross-functional partners, and building ABM programs that win strategic enterprise accounts across MENA and the GCC.

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$1.2M

Pipeline Generated

In 2 weeks — enterprise SaaS GTM launch

53%

MRR Growth

First-month result of a B2B SaaS product launch

4,000+

Event Registrants

B2B SaaS virtual event series, produced end-to-end

10+ yrs

B2B SaaS Experience

Across North America, MENA & global remote

What I do

Strategic marketing, built to close.

01 — ABM

Account-Based Marketing

Designing and executing ABM programs that align sales and marketing around high-value target accounts. From ICP definition and account intelligence to personalized content and multi-channel outreach sequences.

02 — PMM

Product Marketing & Positioning

Translating product capabilities into compelling market narratives. Go-to-market strategy, competitive positioning, pricing tier messaging, and the sales enablement assets that empower reps to win.

03 — Events

Field & Event Marketing

Designing and executing field marketing programs — virtual events, executive roundtables, and partner activations — that generate pipeline and accelerate deals in target accounts. Experienced in coordinating agencies, managing logistics, and reporting event ROI directly to leadership.

04 — Enablement

Sales Enablement

Building the infrastructure that scales sales velocity: centralized asset repositories, battle cards, pitch decks, talk tracks, one-pagers, and objection-handling guides tailored to buyer stages.

05 — Demand Gen

Demand Generation

Cross-channel campaigns across paid, organic, email, and events. Deep experience in B2B funnel analytics — from top-of-funnel awareness through MQL to SQL conversion optimization.

06 — GTM

Go-To-Market Execution

End-to-end ownership of product and feature launches — coordinating across Product, Sales, CS, and demand gen in matrixed environments. Built GTM frameworks for enterprise upmarket plays, competitive intelligence rollouts, and new market entries across MENA and North America.

Selected work

Campaigns that moved the needle.

ABM · 1:1 Executive Stakeholder Enterprise Nibras QBR

Nibras نِبراس — WakeCap × Saudi Aramco

Designed and owned Nibras, a 1:1 quarterly business review program delivered directly to Saudi Aramco’s senior leadership. Each edition covered deployment scale, new site opportunities, R&D spotlights, and strategic roadmap alignment — functioning as a high-touch ABM tool that positioned WakeCap as a strategic partner within Aramco’s digital transformation agenda. Directly influenced contract expansion and new package deployments across the account.

Aramco

Tier-1 strategic account

↑ Upsell

Contract expansion influenced

Skills: 1:1 ABM · Executive Stakeholder Marketing · Deal Acceleration · Strategic Narratives · Sales Enablement

Enterprise Upmarket GTM Jungle Scout Rebrand

Jungle Scout Enterprise Rebrand & Omnichannel Launch

Led positioning and messaging for Jungle Scout’s upmarket shift to an enterprise ICP. Orchestrated an omnichannel launch across paid, email, and content — generating $1.2M in pipeline within two weeks and a 40% lift in demo fills in week one. Coordinated across Product, Sales, and CS in a matrixed environment to align the full GTM motion.

$1.2M

Pipeline in 2 weeks

+40%

Demo fills, week one

Field & Event Marketing

Amazon Seller Week — 4,000+ Registrants

Led end-to-end campaign strategy and messaging for Jungle Scout’s first virtual event series. Coordinated paid, email, and content across the full funnel — surpassing internal registration targets and establishing a replicable event marketing playbook. Managed external agency execution to deliver on schedule and within budget.

4,000+

Registrants

First-ever

Event series launched

Sales Enablement

Centralized Sales Enablement Repository

Built and owned a structured asset repository — battle cards, pitch decks, one-pagers, and use-case guides — giving AEs a single source of truth for competitive positioning across the full sales cycle. Reduced time lost searching for materials, improved deal velocity, and designed the system to scale without requiring constant PMM involvement.

↑ Win Rate

Improved deal velocity

Single PoC

For all GTM collateral

Demand Generation SEO

B2B Solutions Page — 397% Active User Growth

Rewrote and optimized a B2B SaaS solutions page for intent-driven search, translating product capabilities into messaging aligned to buyer pain points. Drove a 23% CTR increase and 397% active user growth within three months — demonstrating that precise positioning and SEO strategy together move the demand generation needle.

397%

Active user growth

+23%

CTR increase

Marketing approach

How I build programs that win accounts.

Intelligence Before Assets

Research the account first — org structure, active initiatives, budget cycles, competitors. Nothing gets built until there's a clear picture of what will actually resonate.

Sales & Marketing as One Motion

Shared account lists, joint playbooks, and weekly cadences that keep sales and marketing locked on the same targets — from first touch through deal close.

Measure, Report, Refine

Pipeline, deal velocity, and win rates tracked by account cohort. Weekly reports and monthly dashboards that show leadership exactly what marketing contributes to revenue.

"The best marketing doesn't feel like marketing. It feels like the right message, to the right person, at exactly the right moment."

Currently at WakeCap — running 1:1 ABM programs for strategic MENA accounts including Saudi Aramco, while managing agency partnerships and owning the full marketing budget. Previously at Jungle Scout, driving enterprise GTM launches and product marketing across North American markets.

Skills

Product Marketing Messaging & Positioning GTM Strategy Sales Enablement Competitive Intel Content Strategy ABM Pipeline Marketing ICP Development Product Launch A/B Testing

Marketing Tech Stack

HubSpot Google Analytics Power BI Ahrefs SEMrush Search Console WordPress Sanity.io Vercel Canva Figma Notion Slack Trello Asana ChatGPT Claude Gemini Manus

Career

A decade of building.

WakeCap

Riyadh, Saudi Arabia

July 2025 — Present

Product Marketing Manager

Leading the marketing function for a construction tech SaaS platform serving enterprise clients across MENA. Owning a sub-$500K annual budget with full responsibility for ABM strategy, GTM execution, and sales enablement — building the marketing infrastructure in the Saudi enterprise market. Orchestrating agency partners and cross-functional stakeholders across Product, Sales, and CS to deliver integrated account-based programs. Key account: Saudi Aramco (Nibras QBR program).

ABM B2B SaaS Enterprise MENA Sales Enablement Budget Ownership

Jungle Scout

Toronto, Canada (Remote)

Feb 2024 — Jul 2025

Product Marketing Manager

Feb 2025 – Jul 2025

Led messaging and positioning for Jungle Scout's enterprise upmarket rebrand — an omnichannel launch targeting a new ICP that generated $1.2M in marketing pipeline within two weeks and a 40% increase in demo fills in week one. Coordinated across Product, Sales, and CS in a matrixed environment, serving as the connective tissue between GTM strategy and execution. Owned a centralized sales enablement repository of battle cards, pitch decks, and use-case guides.

GTM Strategy Positioning Sales Enablement Competitive Intel Event Marketing

Product Marketing Specialist

Feb 2024 – Feb 2025

Led GTM strategy and messaging for the Competitive Intelligence feature launch, driving a 53% increase in MRR within the first month. Collaborated with growth and sales teams to refine paid and organic acquisition messaging, contributing to a 14% increase in net new billings MoM.

Feature Launch Demand Gen MRR Growth

Trellis

Ottawa, Canada

Aug 2021 — Oct 2023

Product Marketing Manager

Feb 2022 – Oct 2023

Led 10+ product launches across email, webinar, and social channels — tripling MQLs within a year. Partnered with Product, Sales, CS, and C-Suite to build full-funnel content that increased customer acquisition by 28%. Drove a 33% CTR lift in organic and 25% lift in email conversions through cross-functional omnichannel campaigns.

Product Launches Content Strategy Cross-Functional MQL Growth

Content Strategist

Aug 2021 – Jan 2022

Developed a content marketing strategy that drove 12% MoM blog growth. Launched three organic lead-capture tools targeting the ideal customer profile, contributing to 17% MoM website traffic growth.

SEO Content Strategy Lead Gen

Earlier Roles

2016 — 2021

Marketing Executive → Asst. Manager

Built commercial and operational marketing foundations across logistics tech, research, and B2B copywriting. At Agility (acquired by DSV Panalpina), managed marketing budgets, negotiated vendor contracts, and coordinated 4+ annual trade shows — reporting directly to the Director of Marketing. At Aga Khan University, served as Communications Lead on a £220K UK MRC-funded project, produced the annual research magazine, and drove donor and partner engagement across three continents.

Logistics Tech Events & Trade Shows Budget Management Non-Profit Executive Comms

Marketing that moves revenue, not just metrics.

Strategic marketing, built to close.

Campaigns that moved the needle.

How I build programs that win accounts.

Intelligence Before Assets

Sales & Marketing as One Motion

Measure, Report, Refine

A decade of building.

Marketing that moves revenue.